How can I improve my company's ranking in the search results?

First and foremost, our algorithm takes keyword search relevancy into account.  As an advertiser trying to optimize content to improve your search ranking, you should do the following:

  • Make sure your product titles include the brand name, standard name of the product (i.e. waste compactor, wastewater aerator, point source bailer) and model number.
  • Ensure the basic, 1000-character descriptions of your products & services are rich in relevant keywords.
  • Make use of extended descriptions to include additional keywords relevant to the product or service you are promoting.
  • Avoid keyword stuffing tactics: long lists of keywords, hard-to-read copy written for the sole purpose of including the maximum number of keywords possible.

While relevancy is the number one factor in achieving good search ranking, if you're an XPRT Premium member, we'll reward you with additional points in our search algorithm in order to provide you with extra exposure on the site.

If you'd like us to keep your profile updated for you and generate more qualified sales leads, the best thing to do is arrange a call with one of our XPRTs so that we can walk you through our XPRT Premium options.


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